snapADDY VisitReport is a comprehensive German solution for trade show visit reports: questionnaires, reading organisers' badges, CRM integrations. Yet many exhibitors wonder whether they need all of that: the freelancer who does three shows a year, the SME that staffs its stand with two people.
This page compares the two tools based on what each vendor publishes (pages consulted on 25 September 2026), including what snapADDY does better.
At a glance
| Criterion | snapADDY VisitReport | Scanlead |
|---|---|---|
| Published price and unit | Direct Booker: €348 excl. VAT per year, shown for "1 utilisateurs"; Enterprise on quotation (source) | Free; Pro €19 excl. VAT per month (1 user); Pro+ €39 excl. VAT per month (up to 5) |
| Commitment | One year minimum, automatic renewal, cancellation one month before the end of the term (source) | No commitment, cancel at any time |
| Free plan / trial | 14-day trial, one licence, no export (source) | Free plan: 50 captures per month, no credit card |
| App languages | List not published; the App Store states English (source) | French, German, English, Italian, Spanish |
| Badge | Via the show's service provider API, usually charged by the provider (source) | Badge QR code if it contains a vCard, a contact or a profile URL |
| Business card | Yes, plus NFC and vCard QR (source) | Yes, photo read automatically |
| Offline | Yes; cards are read once the network is back (source) | QR code and manual entry: yes, sync without duplicates. Card reading: connection required |
| Qualification | Conditional questionnaires, score from 0 to 100 (source) | Hot, warm, cold, plus notes |
| File export | Excel, PDF, vCard; CSV not mentioned (source) | CSV and Excel, on every plan |
| CRM | Salesforce, HubSpot, Microsoft Dynamics, SAP Sales Cloud, Pipedrive, SugarCRM; API and webhooks (source) | API and webhooks (Pro, Pro+) to Make or Zapier; direct link with CRMlead |
| Team | Direct Booker up to 5; Enterprise recommended from 10 (source) | Pro+: up to 5, roles, "Added by" column |
What snapADDY does better
- Organisers' badges. VisitReport connects to the API of many badge service providers, including Scan2Lead at Swissbau in Basel and SINDEX in Bern (source). Scanlead does not read badges that only contain a number from the organiser's database.
- Native CRM integrations. Salesforce, HubSpot, Microsoft Dynamics, SAP Sales Cloud, Pipedrive and SugarCRM are connected directly, with a duplicate check before sending (source). Scanlead has no native Salesforce or HubSpot integration: you have to go through its API and a tool such as Make or Zapier.
- Questionnaires. Conditional and mandatory questions, a signature field, automatic translation into 49 languages (source). Scanlead is limited to hot, warm or cold and a free-text note.
- NFC and dictation. The app reads NFC cards, and the paid Voice AI option fills in fields from speech (source). Scanlead has neither NFC nor voice notes.
- Large organisations. Named, concurrent or terminal licences, SSO, published ISO 27001 certification (source).
What Scanlead does differently
- Monthly, no commitment. Pro costs €19 excl. VAT per month and can be cancelled at any time: you can take it for the month of a show only.
- A permanent free plan. 50 captures per month, cards, badges and manual entries included, with CSV and Excel export.
- Nothing to install. Scanlead runs in the phone's browser; an Android app is also available on Google Play.
- An export that opens cleanly. CSV (comma-separated in English, semicolons when the interface is in another European language) that Excel reads with accents intact, or an Excel file, with headers in English.
- Tracking by show. Statistics per show and comparison between shows.
- Your own card. "My card" displays a vCard QR code with your contact details.
What it really costs
Take an exhibitor who does three trade shows a year.
Alone on the stand. At snapADDY, Direct Booker costs €348 excl. VAT for the year, with a twelve-month commitment (source). At Scanlead, the free plan is enough if you stay under 50 captures in the month of the show. Otherwise, three months of Pro come to 3 × €19 = €57 excl. VAT; Pro for the whole year with annual billing comes to €190 excl. VAT (two months free).
A team of three. snapADDY does not publish the Direct Booker price for two to five users: you have to ask. At Scanlead, Pro+ for the three show months costs 3 × €39 = €117 excl. VAT, or €390 excl. VAT per year with annual billing.
To read the organiser's badges with snapADDY, add the show service provider's API, "usually subject to a fee", amount not published (source). And if you need what Scanlead does not do, price alone is not enough to decide.
When to choose snapADDY, when to choose Scanlead
snapADDY is the right choice if your shows print number-only badges whose contact details you want, if leads must arrive in Salesforce, SAP or Dynamics without any handling, if you need a detailed questionnaire, or if your team is larger than five people.
Scanlead is the right choice if you do a few shows a year, mostly with business cards or badges with a readable QR code, if hot, warm or cold qualification is enough for you, and if you prefer to pay monthly, with five people at most.
Switching tools
At snapADDY, reports are downloaded from the dashboard in Excel, PDF or vCard; the files remain available for 30 days (source). Cancellation must be made in writing at least one month before the end of the contract (source).
On the Scanlead side, contacts come in by manual entry or via the API (Pro and Pro+). The simplest approach: keep the snapADDY file for past contacts and start your next show in Scanlead, on the free plan before your contract ends.
How the organiser's badge scanner compares, published prices included: Alternative to the organiser's badge scanner. And to get the contacts into your CRM and follow them up: Trade show leads to your CRM.