iCapture belongs to the American group Cvent. The tool is aimed at sales and marketing teams that do many trade shows: it connects to badge service providers, asks qualification questions and sends leads to the CRM. Exhibitors looking for an alternative are often European SMEs that do not need all this machinery, or that want an interface in their own language.
This page compares the two tools based on what each vendor publishes, pages consulted on 25 September 2026. It starts with what iCapture does better.
At a glance
| Criterion | Cvent iCapture | Scanlead |
|---|---|---|
| Published price and unit | Not published, on demo (source); until December 2025, starting price of $8,000, excl. or incl. VAT and unit not stated (source) | Free; Pro €19 excl. VAT per month (1 user); Pro+ €39 excl. VAT per month (up to 5) |
| Commitment | Annual contract ("annual service agreement", same source) | No commitment, cancel at any time |
| Free plan / trial | Not published; the app requires a subscription (source) | Free plan: 50 captures per month, no credit card |
| App languages | English stated on the App Store (same source); form translation as a paid option (source) | French, German, English, Italian, Spanish |
| Badge | More than 130 providers; show kit to be purchased, from $400 to $1,200 (source) | Badge QR code if it contains a vCard, a contact or a profile URL |
| Business card | Photo transcribed by AI, or by people within 24 hours (source) | Yes, photo read automatically |
| Offline | Yes; encrypted badges completed once the network is back (source) | QR code and manual entry: yes, sync without duplicates. Card reading: connection required |
| Qualification | Conditional questions, "HOT LEAD" questions (source) | Hot, warm, cold, plus notes |
| File export | CSV or Excel (source) | CSV and Excel, on every plan |
| CRM | Salesforce, HubSpot, Microsoft Dynamics, SugarCRM, Zoho, Marketo, Pardot… natively (same source) | API and webhooks (Pro, Pro+) to Make or Zapier; direct link with CRMlead |
| Team | Four levels of permissions (source) | Pro+: up to 5, roles, "Added by" column |
What iCapture does better
- Trade show badges. iCapture connects to more than 130 badge service providers, including Scan2Lead and Swapcard, and also reads encrypted badges (source). Scanlead does not read badges that only contain a number from the organiser's database.
- NFC. The app reads NFC badges at shows that use them (source). Scanlead has no NFC.
- Questionnaires. Conditional questions and "HOT LEAD" questions (source). Scanlead has no customisable questionnaire.
- Native integrations. Salesforce, HubSpot, Microsoft Dynamics, Marketo, Pardot and others (source). Scanlead has no native Salesforce or HubSpot integration.
- Stand features. Kiosk mode on tablets, prize draws, automatic emails with documents, meeting booking via Calendly or HubSpot, ZoomInfo enrichment (source).
- Large teams. Role-based permissions (source), remote monitoring by managers, comparison of shows (source). Scanlead stops at five users.
What Scanlead does differently
- A published price. €0, €19 or €39 excl. VAT per month, with no quotation and no annual contract.
- A free plan. 50 captures per month, cards, badges and manual entries included, no credit card.
- Five languages at no extra cost. The interface is available in English, French, German, Italian and Spanish.
- Get started on your own. No adviser to schedule and no set-up code per form: you open Scanlead in the phone's browser, or in the Android app. At iCapture, the standard form is configured with a "Success Advisor" (source).
- The business card read on the spot. Name, company, job title, email, phone number; website and address in the notes.
- An export designed for Excel. CSV (comma-separated in English, semicolons when the interface is in another European language) that Excel reads with accents intact, with headers in English.
What it really costs
Example: three trade shows a year, three people on the stand.
iCapture. The current price is not published. Until December 2025, the vendor displayed a starting price of $8,000 with an annual contract (source). For badges with full contact details, you have to add each show's kit, from $400 to $1,200, i.e. $1,200 to $3,600 for three shows (source).
Scanlead. Pro+ for the three show months: 3 × €39 = €117 excl. VAT, or €390 excl. VAT per year with annual billing.
The two tools are not in the same league: if you need iCapture's integrations and badges, the price gap is not enough to decide.
When to choose iCapture, when to choose Scanlead
iCapture is the right choice if your team does many shows with encrypted badges, if leads must go into Salesforce or Marketo with a standard questionnaire, and if you already use Cvent.
Scanlead is the right choice if you do a few shows a year in Switzerland or elsewhere in Europe, mostly with business cards and badges with a readable QR code, with five people at most, and you want an interface in your own language, without an annual contract.
Switching tools
At iCapture, leads are downloaded as CSV or Excel after the show ("Download csv file or Download excel file") (source). An export API is also available, activated on request (source).
On the Scanlead side, contacts come in by manual entry or via the API (Pro and Pro+). Keep the iCapture export for past contacts and start your next show in Scanlead, on the free plan to try it out.
How the organiser's badge scanner compares, published prices included: Alternative to the organiser's badge scanner. And after the show: Trade show leads to your CRM.